A Global Dining Staple from Japan
Matsuya Foods, one of Japan’s most recognized fast-casual dining brands, is widely known for its signature gyudon (beef bowl) and a variety of traditional Japanese comfort meals. With a strong commitment to speed, affordability, and consistent quality, Matsuya continues to expand its footprint across global markets.
To enhance in-store service efficiency and improve customer ordering experience in Vietnam, Matsuya deployed the Elanda S27 27-inch self-service kiosk across selected outlets.
The Challenge
As customer traffic increased, Matsuya Vietnam faced key operational challenges:
- Long queues during peak dining hours
- High dependency on counter staff for order handling
- Need for faster, more accurate order processing
- Demand for a more modern and intuitive ordering experience
The Solution
Elanda provided the S27 27” Self-Service Kiosk, designed for high-traffic restaurant environments.
Key advantages of S27:
- Large 27-inch FHD touchscreen for intuitive ordering
- Fast and responsive interaction for peak-hour efficiency
- Industrial-grade stability for 24/7 operation
- Modular design for easy maintenance and deployment
- Sleek, modern design that fits premium dining environments
The Result
With S27 self-service kiosks deployed in-store, Matsuya Vietnam achieved:
- Reduced waiting time during peak hours
- Improved order accuracy and operational efficiency
- Faster customer throughput and smoother dining experience
- Enhanced brand perception through digital transformation
The self-service solution enabled Matsuya to better balance speed, service quality, and labor efficiency, aligning with its global “fast & affordable comfort food” positioning.
Elanda Solution
Elanda continues to empower global restaurant brands with reliable, scalable, and design-driven self-service solutions, helping operators transform traditional ordering into a seamless digital experience.
